So I was trying to settle a bet about the ABV of PBR. Like most prove-you-wrongers, I whipped out the iPhone. Not sure what the PBR OGs or even people paying $44/bottle in China would say about this autocorrect suggestion for Pabst but I, for one, am insulted. It’s not like I typed Zima.
BTW, PBR‘s ABV is See the rest »
This is not your hipster’s father’s PBR. [like]
The fancy new Pabst Blue Ribbon Beer 1844 is coming to China with a fancy price tag: $44 a bottle. While forty-four bones is too much for almost any beer, especially a PBR, it’s not just an overseas repackage. 1844 is a whole new brew that’s spent some time in premium wooden casks. So, barrel aged? Interesting.
From the 1844 ad copy:
It’s not just Scotch that’s put into wooden casks.
There’s also Pabst Blue Ribbon Beer 1844.
Many world-famous spirits
Are matured in precious wooden casks
Scotch whisky, French brandy, Bordeaux wine…
They all spend long days inside wooden casks
• • • •
A Gawker reader found 1844 brewing notes from the brewmaster’s Modern Brewery Age interview back in March:
“We just produced China’s first real specialty beer, an all-malt, reddish brown strong (15.7 plato) ale, dry hopped with Cascade (38 IBU) and aged in new uncharred American whiskey barrels … It’s being bottled in a nice looking 720-ml brown bottle with an enamel label and it is called Blue Ribbon 1844, a reference to Pabst‘s founding date. It will only be sold in China…”
Brewmaster, Pabst China
(ex-Anchor Brewing, August Schell Brewing, and more)
Full interview PDF
Anyone in China wanna trade?
Original story at Danwei. (via The New Yorker)
• • • •
Art: Pabst Blue Ribbon Mural Contest, San Francisco Squid
Beer In A Can: Billy Beer … Unopened!
Beer: Lagunitas Zappa Beer “Ruben & The Jets” Gets Barrel Treatment
Big In Japan: Black Man Undies, Ball Blushers, and Tommy Lee Jones
“I Am Pabst”- by Jacob White, Los Gatos, CA.
Spotted off 7th Street, SF
For the past three years, Pabst Blue Ribbon has held an art contest where anyone can enter a PBR-flavored piece of Photography, Digital Media, Painting, Drawing, Sculpture, or Poetry. Check out the past year’s winners at PBRart.com .
Story at SF Citizen. (via Laughing Squid)