Kids and stoners alike will eat this up with a spoon. But don’t even show it to the Trippy Webcam Girl. She’ll just explode.
Autodesk just released this real-time video effects app, Motion FX, which uses your Mac’s FaceTime, iSight, or external camera and facial tracking [see: CamStache] to apply crazy effects like fire, smoke, and rainbow plasma (which I like to call the Predator filter).
Like an Augmented Reality Moustache, only you don’t have to hold up a pesky AR code. CamStache magically grows a moustache on your upper lip and tracks your face as you stare in wonder. Snap a pic and share your glory with friends on Facebook and Twitter. An iPhone app version will be out soon.
Why’d we do this? All to get people in the mood for Petaluma Whiskerino& Crafterino this Saturday, October 9th. Are you growing to be there? See the rest »
AXA is Belgium’s “first insurance company to launch an iPhone app”. Hey, it’s a claim to fame.
What’s really cool is how they made a traditional ‘ole print ad interactive—without a clunky QR code or app. ‘Cuz who really is going to go download an app just to view an ad? How they did it is deceptively simple. But it works. Very cool. (Thanks, Josianne)
Dimension Invaders combines camera, GPS, and accelerometer to bring space invaders into firing range. Wherever you may be. Game only works on iPhone 3GS. Learn more at Rapidito Games. Or download from iTunes.
AR BONUS:
Fang just sent me this video on the future of AR gaming. Not real, but pretty badass. Dimension Invader is the closest we’ll get for now.
Bet kids get a big kick out of Hungry Hungry Eat Head. It’s a site-specific play experience by Hudson-Powell & Joel Gethin Lewis for the Big Screen Edinburgh, produced by Bren O’Callaghan. This the first time this technology had been used at any of the UK towns and cities in the expanding Big Screen ad network.
Malcolm aka pixelrevision whipped this up using the original Space Invaders Rom, a Z80 emulator, ARToolKit, and Papervision. Just a test. But you can imagine the possibilities. Watch the demo on Vimeo.
UPDATE:
For all the ladies out there wanting to augment their display of fashion sense, may I suggest Space Invaders Leggings / Tights.
Think parents will be able to pry the box from kids’ hands after they see it come to life like this? Pretty damn smart. Full story at JustOOH (via Metaio)
The Seer app lets Wimbledon visitors point their phone at any of the courts and see stats from the current and upcoming matches there. Or if they’re hungry, point it around the food court and see what grub’s on special.
Full article on Brand Republic. Developed by IBM and OgilvyOne London. (Thanks, Todd)
It’s hard to draw a virtual ‘stache in low light. But you get the idea. A nice, deceptively-simple one from McCann NY in support of the One Show Interactive: “Great ideas start and end with a pencil.”
Fire up your webcam and make your own Living Sasquatch.
Carmichael Lynch created this AR for the their Jack Link’s Beef Jerky “Feed Your Wild Side” campaign.
These’ve been floating around for a few months, but worth a second look …
AntiVJ & Crea Composite:Nuit Blanche Bruxelles. Watch at 3:50. That’s when this stuff’s potential reaches out and slaps you in the face. (more from AntiVJ).
A ton of vids and articles exploring the possibilities of Augmented Reality are popping up. Here’s a grip of ’em:
iPHONE: Augmented Reality iPhone Demo via Touch Arcade.
Game researcher and director of Georgia Tech’s Augmented Environment Lab (yes, there is one) Blair MacIntyre shows a virtual reality pet crossed with the iPhone’s realtime-video feed. It’s a demo now, but only a matter of time before I use it to create a virtual French Bulldog.