So I was trying to settle a bet about the ABV of PBR. Like most prove-you-wrongers, I whipped out the iPhone. Not sure what the PBR OGs or even people paying $44/bottle in China would say about this autocorrect suggestion for Pabst but I, for one, am insulted. It’s not like I typed Zima.
BTW, PBR‘s ABV is See the rest »
This is not your hipster’s father’s PBR. [like]
The fancy new Pabst Blue Ribbon Beer 1844 is coming to China with a fancy price tag: $44 a bottle. While forty-four bones is too much for almost any beer, especially a PBR, it’s not just an overseas repackage. 1844 is a whole new brew that’s spent some time in premium wooden casks. So, barrel aged? Interesting.
From the 1844 ad copy:
It’s not just Scotch that’s put into wooden casks.
There’s also Pabst Blue Ribbon Beer 1844.
Many world-famous spirits
Are matured in precious wooden casks
Scotch whisky, French brandy, Bordeaux wine…
They all spend long days inside wooden casks
• • • •
A Gawker reader found 1844 brewing notes from the brewmaster’s Modern Brewery Age interview back in March:
“We just produced China’s first real specialty beer, an all-malt, reddish brown strong (15.7 plato) ale, dry hopped with Cascade (38 IBU) and aged in new uncharred American whiskey barrels … It’s being bottled in a nice looking 720-ml brown bottle with an enamel label and it is called Blue Ribbon 1844, a reference to Pabst‘s founding date. It will only be sold in China…”
Brewmaster, Pabst China
(ex-Anchor Brewing, August Schell Brewing, and more)
Full interview PDF
Anyone in China wanna trade?
Original story at Danwei. (via The New Yorker)
• • • •
Art: Pabst Blue Ribbon Mural Contest, San Francisco Squid
Beer In A Can: Billy Beer … Unopened!
Beer: Lagunitas Zappa Beer “Ruben & The Jets” Gets Barrel Treatment
Big In Japan: Black Man Undies, Ball Blushers, and Tommy Lee Jones
Where can you find an unopened can of vintage Billy Beer? My Mom’s fridge in Chicago. Been in there since ’77. Chillin. ‘Cuz a cold crappy beer is worth more than warm crappy beer, right?
While the can states Billy Carter was “one of America’s all-time great beer drinkers“, his brother President Jimmy Carter‘s favorite beer was actually PBR (via Wiki).
Did you know you can help buy the Pabst Blue Ribbon Brewery via a crowdsourcing project called Buy A Brewery? Check it out. (Thanks, Mike)
Found: Vintage Beer Cans In Wall of SF Apartment
Beer In A Can: Hell Or High Watermelon Wheat from 21st Amendment
Beer Can: Burgermeister Uncut Tin Sheet
“I Am Pabst”- by Jacob White, Los Gatos, CA.
Spotted off 7th Street, SF
For the past three years, Pabst Blue Ribbon has held an art contest where anyone can enter a PBR-flavored piece of Photography, Digital Media, Painting, Drawing, Sculpture, or Poetry. Check out the past year’s winners at PBRart.com .
Story at SF Citizen. (via Laughing Squid)