Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Tilt Shift: “Create Amazing” Keith Loutit Does HP

UPDATE: Keith had to pull the vid until he gets clearance from HP.

» LINK TO MIRROR OF ORIGINAL VIDEO. Thanks, Interwebs!

Alright, ad nerds. If you were hoping on using tilt shift in an ad, it’s officially done. But what better way to do it than with the best? Keith Loutit is the tilt master. I’ve stared at his magical little wonderland illusions wayyy too often. This spot he did for HP and agency McGarryBowen is like a nice way to bring it all home. Thank you tilt shift, and good night.

HP “Create Amazing” – Director’s Cut from Keith Loutit.

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Adv: Puma’s Stripping Stock Ticker iPhone App

Great promotion for the new line of PUMA Bodywear. When the market goes down, the clothes come off. Brilliant.

Not as useful as the new Flickr App from Yahoo! or the Priceless Picks App from Mastercard, but what’s your ratio of useful to useless-but-nearly-naked apps anyway? And have you seen the market?

Download the Puma Index App for iPhone. (Thanks, Jason)

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Photoshop: Re-Tool The Microsoft Trainwreck CONTEST

microsoft_sidebyside

The biggest crime on this Microsoft ad isn’t versioning out nationalities for placement in different countries. That could be argued endlessly. No. It’s the horrible Photoshop job. The neck. The hands. Dear lord, the hands.

Fang's Photoshop with Ty's Caption

Friends of the Umlaut Rich and Malcolm took the initiative to instigate a good ol’ Photoshop contest.

HOW TO ENTER:

  1. Download the blank Microsoft ad here.
  2. Photoshop your best worst.
  3. Email it here: photoshop.king@hotmail.com

I’ll post winners on Monday. Follow us on Twitter so you don’t miss out.

 

ENTRIES SO FAR: See the rest »