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A surplus of geekery by :: Fred Abercrombie

Cool: “Hungry Hungry Eat Head” Take Augmented Reality In The Wild

Bet kids get a big kick out of Hungry Hungry Eat Head. It’s a site-specific play experience by Hudson-Powell & Joel Gethin Lewis for the Big Screen Edinburgh, produced by Bren O’Callaghan. This the first time this technology had been used at any of the UK towns and cities in the expanding Big Screen ad network.

Read how they did it here. (via Wooster)

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