Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

AdverGeekery: AXA’s Interactive Print Ad

AXA is Belgium’s “first insurance company to launch an iPhone app”. Hey, it’s a claim to fame.

What’s really cool is how they made a traditional ‘ole print ad interactive—without a clunky QR code or app. ‘Cuz who really is going to go download an app just to view an ad? How they did it is deceptively simple. But it works. Very cool. (Thanks, Josianne)

Yum: Glazed & Amazed on the ampm Secret Menu
Geek Out: ASCII Easter Egg on Tron Soundtrack Site
iPhone: Inside Apple’s Kid A-like Testing Facility
Cool: “Hungry Hungry Eat Head” Take Augmented Reality In The Wild
Whoa: Space Invaders Augmented Reality and Real Tights
Brick: Official Lego iPhone App Is Here, So Is A Lego Movie


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