Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

More Cowbell: Iron Maiden Beer is Coming

We’ll all be drinkin’ out of gold koozies when this stuff comes out…

This May, according to BeerPulse, thee Iron Maiden is releasing a branded beer called Trooper Ale.

Being a real ale enthusiast, vocalist Bruce Dickinson has developed a beer which has true depth of character. Malt flavours and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.

While I love the Eddie artwork, I’m partial to the Maiden-inspired beer in the CRAFT BEERDS book; 668 by New England Brewing Company

Video of the real Iron Maiden beer w/ Bruce Dickinson below…
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DayTime: Lagunitas’ Newest Seasonal Hits Bottles and Desks

The benefit of having an office in your client’s building? If your client is Petaluma‘s Lagunitas, it means having their newest Seasonal, DayTime, fresh off the bottling line. That and killer work. To name a few. Er, a couple. Damn, this is only 4.65% but a few 6-packs sure add up fast. It’s a lil’ piney. A lil’ fruity. And way too easy to knock back. Imagine a lunchtime Sucks you’re not too far off.

Check out Tony‘s copy on the bottom:  See the rest »

CRAFT BEERDS: Help us Print this Book, Get Rewarded in Return

UPDATE: The CRAFT BEERDS BOOK Kickstarter finished successfully at 134%! Now you can order your copy here »

For over a year we’ve collected, photographed and laid-out a beautiful book that celebrates all the best craft beer labels with beards, sideburns and moustaches on them—CRAFT BEERDS. Yes, there’s enough to fill a book.

But now the book’s grown to over 175 breweries and almost 300 pages and we need your help in printing the thing. Please share and check out our Kickstarter to lend a hand and get some cool rewards in return.

CRAFT BEERDS on Kickstarter »

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Beer Güt Shirt

Beerds: 14 Hairy Beer Labels
Beerds: See Scissor Sisters’ Beer Label Music Video

N.W.I.P.A.: The Best Craft Beer Bar Name is in the Hood

Woke up quick, at about noon
jus’ thought that I had to be in Compton soon.
I gotta get drunk before the day begins
before my mother starts bitchin’ about ma’ friends

Just saw this at Brewpublic … A craft beer bar opening in a yet-ungentrified Portland neighborhood may have the very best name/logo in all of Beertopia. N.W.I.P.A. is going to focus solely on—wait for it—I.P.A.s. IPA abundance aside, I do like a good bar with a good theme. Throw in some good tunes and you’ve got a winning combo; like this supercut of every N.W.A. expletive.

Get N.W.I.P.A. details over at Brewpublic »


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This Sunday: The 4th Annual Lagunitas Beer Circus

Lagunitas Beer Circus 2012 flyer

Snag tickets here »


This year there’s 20 breweries (including the new Petaluma brewery HenHouse), four bands (including The Ferocious Few), and tons of circus carnage. It’s all this Sunday at Lagunitas in Petaluma. There’s even a Designated Driver discount.


If five hours of beer, circus and music isn’t enough for you, Sunday is also going to be an Annular Eclipse. So you know things are gonna get trippy. Get tix now at www.LAGUNITAS.com.


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Gifts of the Season: Almanac Beer Co’s Announces Winter Wit

The third release from San Francisco‘s Almanac Beer Co. , Orange Wit, will be out just in time for SF Beer Week. The brew not only continues their trademark killer design and packaging (dig that gold foil!) but also their fresh, localvore approach to ingredients—with pesticide-free oranges from Hamada Farm in Kingsburg and fresh ginger root from Mellow’s Nursery in Morgan Hill. More info here. [Photo via Almanac Facebook]

You can treat yourself to their Autumn Farmouse Pale ’11 right now. I got to try it over the holiday…

Made with plums from Twin Girls Farms in the San Joaquin Valley you definitely taste ’em—with an Instant zing. Not in a cloyingly sweet way, but a refreshingly See the rest »

Rad x2: Hall & Oats Beer and Emergency Help Line

You can Callin’ Oates. Yes, you can do.

When you’re out and need an emergency hit, dial 719-26-OATES. Or click callinoates.com. Consider it a holiday miracle, with love from the Interwebs.

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Drink Holland Oates from Stillwater

Unlike the unfortunately-true MMMHop beer from Hanson, this is not an official Hall & Oates brew. But it is real. Holland Oates is an upcoming beer from Baltimore’s Stillwater Artisanal Ales for a collaboration with Dutch brewery Emelisse. Hence the name. With those stereo ‘staches you can count on this label featuring prominently in my forthcoming CRAFT BEERDS book. Stay tuned…


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Watch: How To Master the Lagunitas Butterfly Bottle Opener

UPDATESee Video 2

Lagunitas has been selling these badass Butterfly Bottle Openers for a while. So we helped them create these videos to teach you how to wield the things without spillin’ your beer (or makin’ a fool of yourself). Look for more very soon.

Order your Lagunitas Butterfly Bottle Opener »


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Beer Güt Shirt

This Sucks: Lagunitas Announces Brown Shugga’ Substitute Holiday Ale
Watch: The Top 10 Freaks from Lagunitas Beer Circus 2011
Drink: How the New Lagunitas Mason Jar Measures Beer
Oktoberfest Art: Jeremy Fish Beer Stein
Beerds: 14 Hairy Beer Labels
Found: Vintage Beer Cans In Wall of SF Apartment
TRON Beard: Beardo Optico Revisited

Don’t Miss: Taps Hosts UFC Ultimate Flight Challenge of Rare & Heavy Beers


This just might be the last bottle of Sam Adams Utopias in the Yay Area (minus, perhaps, some über-rich beer geek’s cellar). It’s currently waiting at Wilibees Liquors in Petaluma for its bout in Saturday night’s UFC Ultimate Flight Challenge at TAPS.

You’ve got one chance to taste Utopias alongside heavyweights like Speakeasy‘s Brewer’s Reserve Old Godfather (14%) and Firestone‘s Saucerful of Secrets (12%). Call for tickets now or you may miss it …

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Art Opening: The Beer Show 8/26

Yes, craft beer is an art to itself. But when you mix craft beer with the art of artists, well, you’ve got The Beer Show. This group exhibit includes drawings, glass art, clothing, jewelery and crafts all made from or inspired by beer, bottle caps and coasters.

Official statement by show curator Sarah Chase:

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