Ünnecessary Ümlaut

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Every year when Lagunitas throws the after-party for Petaluma Whiskerino, the timing always lines up with when they’ve just tapped the first run of Brown Shugga‘—their magically sweet, deliciously hoppy holiday brew. It signaled the end of a hairy few months and the beginning of the hearty holidays. But not this year.

Here’s why none of us will be imbibing the incredible Shugga’ this year. And why Lagunitas sucks: 

” This sad holiday season we didn’t have the brewing capacity to make our favorite seasonal brew, the widely feard BrownShugga’ Ale. You see, we had a couple of really good years (thank you very much) and so heading into this season while we are awaiting a January delivery of a new brewhouse we are jammin’ along brewing 80 barrels of IPA and PILS and such every 3 hours. A couple months back we realized that since we can only brew a mere 60 barrels of Shugga‘ every 5 hours, that we were seriously screwed.

for every case of Shugga’ brewed, we’d short 3 cases of our daily brews. The new brewhouse will help insure that this kind of failure never happens again.

It’s a mess that we can not brew our BrownShugga‘ this year and we suck for not doing it. There is nothing cool about screwing up this badly and we know it. Maybe we can sue our sorry selves. There is no joy in our hearts this holiday and the best we can hope for is a quick and merciful end. F*@& us. This totally blows. Whatever. We freaking munch moldy donkey butt and we just want it all to be over…..“

“This beer is a ‘Cereal Medley’ of Barley, Rye, Wheat, and Oats…. Full of complexishness from the 4 grains, and weighing in at 7.6% abv, Then joyously dry-hopped for that big aroma and resinous hop flavor.”

Look for it on shelves and taps soon. UPDATE: And find it with an updated label, “Holiday Leftovers Ale”.

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BONUS: THE LAGUNITAS BUTTERFLY BOTTLE OPENER

Visit Lagunitas Brewing Company »

And Part 2…

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