Ünnecessary Ümlaut

Even more impressive than a first like iPad-as-owners-manual, or a VO from Jeff Bridges, is how the new Equus glovebox can actually fit an iPad. Mine barely holds a glove. Maybe that’s ‘cuz it’s Swarovski encrusted?

$48k iPad comes with free Hyundai

While every Equus comes with a 16GB WiFi Apple iPad you don’t have to own the car to get the app, download it free on iTunes. But it might make more sense if you did.

Nice work from Jera Mehrdad and team at Innocean Worldwide. Music from Future Perfect.

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