This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:
“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”
Cary Grant stars as a hapless New York advertising executive who’s mistaken for a Jedi by a group of Imperial agents, and is pursued across the galaxy while he looks for a way to survive, is how I’m guessing the IMDB would read. More great imagery on NCOTB. (Thanks, Fang)
Set aside 15 minutes to watch this epic animated short film. Some NSFW language and violence (so mind the kiddies). Watch Logorama on Vimeo. (Thanks, Gerard!)
Logorama‘s opening cityscape made me think of this real-life take on our logofied, over-branded future: See the rest »
Overseas Friend of the ÜmlautTodd Sullivan spotted this coochie in the Tube station last night. He also saw a Lady Garden and VaJayJay but was too shy to snap another pic.
Turns out, it’s a campaign for British “tampon alternative” called the Mooncup, made from medical grade silicon. Intrigued?
Sure, it’s a quote taken out of context. Part of a larger, sillier rant that doesn’t deserve even this much acknowledgment. But c’mon. Couldn’t he fit any more innuendos in? Can you?
SUBMIT YOUR SLOGANS IN THE COMMENTS BELOW
Here’s a few starters:
“Say No to Aggressive Reach-Arounds!”
“Clamp Down on Handjobs for Handouts!”
“Stop Throwing Taxpayer Money Into Glory Holes!”
Pretty and pretty depressing all at the same time.
The only direction Absolut Vodka gave Spike Jonze was to make something important to him. So he made a love story about two robots living in Los Angeles. The 30-minute short gets global release in March.
As I’ve posted before, it’s amazing what a diff’rent soundtrack can do. Someone found the perfect track to lay over Jay Leno’s Olympic spot. (via AgencySpy)
Wieden+Kennedy‘s fantastic Old Spice spot is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing.
Petaluma’s own Leo Laporte (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song.
Really diggin’ this. Saw it at Scouting NY who makes a great point: “I wish they had made it a little bit more clear what the incentive is to lug my old VCR all the way to Best Buy versus just tossing it in the garbage.” I wonder how many people outside the Bay Area bubble are as aware of the hazards of e-waste. Or of how much personal data can still be retrievable even after you’ve “deleted it”.
Bet kids get a big kick out of Hungry Hungry Eat Head. It’s a site-specific play experience by Hudson-Powell & Joel Gethin Lewis for the Big Screen Edinburgh, produced by Bren O’Callaghan. This the first time this technology had been used at any of the UK towns and cities in the expanding Big Screen ad network.
Ahh, beer jingles. Burned into my brain well before I was legal. Hamm’s From the land of sky-blue waters, Löwenbräu’s Here’s to good friends, and Miller’s If you’ve got the time, we’ve got the beer. Good stuff. But NY brewer Utica Club tried to take it further. From the jingle to the single. It was the 60s, man. Time to think far out.
After I heard this on the now defunct 365 Days Project I tracked down the original 7″ on eBay. Been holding onto it since 2003. Expect more randomness from the Ümlaut archives in 2010. (*cue sinister laughter)
Not sure who the seriously swingin’ copywriter is who wrote the back cover. But the songwriter is Sasha Burland, who wrote a Clio-winning Alka Seltzer spot jingle among other things.
